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2001 Air Jordan Retro 1 "Bred" PO

$ 450.00

Brand Nike

- In Excellent Condition, although 17 years old these are 100% wearable.

- 100% Authentic Guaranteed

- Original Box Included

 

In today’s current climate of sneaker mania, where every release is analyzed and judged for style as well as value, few shoes are as revered as the Air Jordan 1 “Bred”. The original “must have” sneaker when it debuted in 1985, the Air Jordan 1 “Bred” is just as coveted today as it was 30 years ago, maybe even more so. On the occasion of its most recent re-release next week in conjunction with the debut of the brand new Air Jordan 31 “Bred”, we thought it would be interesting to see where this newest "Bred" stands in relation to prior releases. Since we just so happened to have a 1985 "Bred" and a 2001 "Bred" hanging around the office, we decided to compare the three releases that are each separated by 15 years to examine the differences in their construction and in the surrounding culture of the time.

 

The original Air Jordan 1 "Bred" was released in 1985 at a retail price of $64.99, which seems like a steal today but was one of the most expensive sneakers on the market at that time. Nike tasked Peter Moore with designing the signature sneaker for their new rookie signee, Michael Jordan, who they hoped would help them crack a basketball market that was then dominated by Converse. Moore created something distinctly different from any other shoe, where an all white or all black makeup was the norm. The Air Jordan (as it was then known, the numbering came later) featured black and red colorblocking throughout its full-grain leather upper, with virtually no white showing at all, save for the midsole. It was revolutionary. Nike and ad agency Weiden-Kennedy created the "Banned" campaign, a series of commercials that positioned the shoes as being outlawed in the NBA, creating tremendous hype surrounding their release. The successful marketing combined with Jordan's exciting, All Star-caliber play and Rookie of the Year award to propel the shoes to over $100 million in sales and set a new standard for what basketball sneakers looked like, and what they meant to the people buying them.

 

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